Amsterdam Pass: 45+ Things To Do – Includes Rijksmuseum

Your phone becomes your Amsterdam ticket book. This Go City Pass bundles 40+ experiences across the city and beyond, including Heineken Experience and the Rijksmuseum, so you can build days that fit your style.

I like how easy it is to get going. You don’t print anything, you load the pass into the Go City app, and you can mix museum classics with hands-on stops like Heineken tastings and the Rijksmuseum.

One thing to plan around: some popular options can require reservations, and your pass works on consecutive calendar days, not a 24-hour clock. If you wait too long to schedule, you might feel rushed.

Key reasons this pass can feel like a win

• Phone-first entry: your ticket lives in the Go City app, no printing needed
• Major anchors included: Heineken Experience and Rijksmuseum are in the lineup
• You choose your pace: you can spread activities across 1 to 5 days
• Book the reservation items early: the app is where you confirm timing for required bookings
• Good value when you stack attractions: a 2-day plan with many included stops can pay off fast

How the Go City Amsterdam Pass works, phone ticket and calendar days

This is a digital pass you activate when you use your first attraction. After that, your pass runs for the number of consecutive calendar days you bought, so starting early in the day matters if you want to squeeze in more.

The pass is valid for 1 year from purchase, and your pass can be used at 40+ activities for 1, 2, 3, or 5 days depending on the option you choose. Each attraction can only be visited once, so I recommend making a short list of your must-sees before you start tapping Get ticket in the app.

The Go City app is where you plan each stop and check what needs reservations. It’s also where you sync your pass, and it can help reduce the classic travel problem of getting to a ticket desk with the wrong screen.

Heineken Experience, two free pours and a slick Amsterdam classic

If you want an easy win on arrival day, start at the Heineken Experience. You get a guided-style walk through Heineken heritage, the brewing process, and how the brand kept innovating over time.

The best perk is simple: at the end of the tour, you get two complimentary glasses of Heineken in the tasting room. That’s a nice “payoff moment” after the museum-style content, and it makes this stop feel more like an event than a lecture.

At about 2 hours, it also works well as a pace-setter. If you’re planning museums later in the day, Heineken can be your warm-up.

Rijksmuseum plus Moco Museum, Old Masters and modern attitude

The Rijksmuseum is your classic anchor, with five floors of European masterpieces and enough highlights to keep you busy for around 2 hours. Even if you’re not a hardcore art person, it’s one of those museums where the scale helps you feel oriented fast, because you can see the key themes without needing a deep guidebook.

Then swing toward Moco Museum for Banksy and more, where the focus shifts to modern and contemporary art. The contrast is fun: Rijksmuseum gives you the rooted European perspective, while Moco is the street-and-modern side of Amsterdam’s creative scene.

I’d use this pairing when you want variety without burning too much time. If you try to pack both plus another big sight in one day, you may start rushing, so give yourself breathing room.

A’DAM Lookout, a skyline pause that helps your whole itinerary

A’DAM LOOKOUT is one of the cleanest “get your bearings” stops on the pass. You go up for panoramic views over Amsterdam’s historic center, its port area, the polder landscape outside the city, and the canal web that makes Amsterdam feel like a real map puzzle.

This works best when your walking legs need a reset. It’s about 1 hour, and the views give you context for everything you’ll see later on canals, in neighborhoods like the Jordaan, and on your route planning by foot or bike.

If you’re choosing between doing a lot of sights back-to-back, this one-hour view break can save your energy for the rest of the day.

Stromma canal cruise and pedal boats, seeing Amsterdam from the waterline

The included Amsterdam Canal Cruise with Stromma is a relaxing way to see key sights along the water. One hour on the boat is long enough to spot famous landmarks, but short enough that it does not derail a packed day.

A lot of people remember this kind of cruise because it turns the city into something you can read at a glance. You pass major sights including Anne Frank’s House and the Westerkerk, which is useful when you’re trying to understand where everything sits.

If you want more control, swap to the Pedal Boat Amsterdam option. You steer yourself around winding canal routes at your own pace and can choose the sites and areas you want to explore. This is still about 1 hour, but it’s more active than the cruise, so it can feel like “doing” Amsterdam rather than just watching it.

Houseboat Museum and Tour de Bonton, the city’s weirder, human side

For a change of pace from museums, the Houseboat Museum is a standout stop. It’s located on the Prinsengracht canal in the central Jordaan district, and it’s on board the Hendrika Maria. You step into what life can be like on a houseboat and see how the ship was converted into comfortable living quarters.

Then there’s Tour de Bonton, a brothel tour run through the history of sex work in Amsterdam, led with a former sex worker. It’s an unusual choice, but that’s the point: it gives you a perspective on how the city handled this part of its social history over time.

Both are about 1 hour. If you like Amsterdam for stories that go beyond postcards, they fit well in the same day as lighter sights.

Royal Coster Diamonds and the Diamond Museum, up close sparkle and structure

If you want something hands-on but not too heavy, plan time for Royal Coster Diamonds. This is a private-style tour with your own personal guide who explains how diamonds are formed and polished.

You can even see polishers and goldsmiths up close, and the guide connects the story to why Royal Coster became a premier diamond house for Royals around the world. At about 1 hour, it’s focused, and the guide component matters because it turns a short visit into a real explanation rather than a quick glance.

For a broader timeline, pair it with Diamond Museum Amsterdam, which looks at about 400 years of diamond history. It’s described as Europe’s only museum dedicated to diamonds, and it’s built around Amsterdam’s nickname as the City of Diamonds.

MacBike rental and the 8-hour cycling strategy

Amsterdam can be exhausting if you try to walk every connection. The included MacBike rental gives you an 8-hour window to move faster and see more.

You’ll find multiple pickup locations around the city, including Central Station De Ruijterkade 34B, Oosterdok, Waterlooplein, and Vondelpark. This matters because it lets you plan a route without losing time backtracking to one fixed shop.

With the bike, you can follow canal routes and pedal through neighborhoods like the Jordaan, or head out of the city if your day is long enough. I like using this when the pass includes a mix of “in-city” sights and one longer activity, because cycling helps you reset between them.

Muiderslot castle and Het Scheepvaartmuseum, Dutch history with strong atmosphere

The Muiderslot castle visit is a great way to slow down from city bustle. It’s a medieval castle built in the 13th century by Count Floris V, and the visit includes a guided tour of the Golden Age rooms plus an armory.

Castle tours tend to work best when you’re ready to stand still and look. If you’re the type who likes architecture and period interiors, this is one of those included stops that feels genuinely different from galleries and canal scenes.

For another “stand still and look” option, go to Het Scheepvaartmuseum (The National Maritime Museum). It focuses on Dutch Golden Age artifacts and interactive, educational exhibits tied to about 500 years of maritime history.

If you want variety but not chaos, I’d place one history stop like Muiderslot or the maritime museum on a day when you’re saving your energy for travel time and a couple of lighter activities.

Quirky Dutch stops: Pipe Museum and Tulip Museum

The Amsterdam Pipe Museum covers 2,500 years and includes objects from five continents. It’s not the kind of museum you choose for “one big painting,” it’s the kind you choose because you like the small details and odd corners of a country’s material culture.

The Amsterdam Tulip Museum is smaller and playful, but it’s still about meaning. It focuses on the cultural significance of tulips, and it’s open year-round, with exhibits created by local artists.

These two are ideal when you want variety without committing to a full day. In a pass plan, they’re also excellent “fill the gaps” options between bigger ticket stops.

House of Bols Cocktail Experience, genever roots and a tasting room moment

Bols Cocktail Experience is a smart choice if you want something that feels Dutch without being strictly traditional. You learn about genever, described as the world’s oldest distilled brand and the predecessor of gin.

The tour is self-guided and includes a museum, a tasting room, and a bar space. It’s also about 1 hour 30 minutes, so I’d treat it like a half-afternoon anchor and avoid stacking it between two long reservation-heavy activities.

If your group includes people who tire of museums quickly, this stop can keep everyone engaged.

Keukenhof spring gardens, plus Madurodam when the season is off

If you’re traveling in spring, Keukenhof can be a top reason to plan a trip around the pass. The included entry comes with a shuttle bus transfer, and the gardens are described as about 40 minutes outside Amsterdam.

Keukenhof is listed as seasonal, with the next operating season noted as spring 2025. It spans 32 hectares and has about 7 million bulbs, which is exactly the kind of scale that makes it feel like more than just a stroll.

When it is not spring, you still need a “fun sightseeing” option, and Madurodam fills that role year-round. It’s a miniature model attraction showcasing Holland’s famous sights and cities.

I like Madurodam when you have limited time, because it compresses a lot of concepts into a manageable visit.

Windmill day trips: Zaanse Schans, Volendam, Edam, and more

Windmills are not just scenery here, they are a story about work, water, and landscape engineering. You’ll see that directly on the included Zaanse Schans day trip to the windmill village.

Zaanse Schans is described as an open air museum with working windmills, wooden houses, barns, and shops from the 18th and 19th centuries. The big note is that reservations are required for this activity, so don’t wait. Use the Go City app or digital guide to check operating times and reservation details.

There’s also a Volendam, Edam & Windmills bus excursion. This half-day option runs about 5 hours and includes Zaanse Schans, plus stops in Edam and Volendam.

If you only want one windmill-focused day, pick based on how you like to travel. The Zaanse Schans option is more dedicated, while the bus excursion gives you more small-city variety in one go.

Rotterdam, Delft, The Hague live guided tour for a full change of scenery

If Amsterdam starts to feel like “too much city,” take the included Rotterdam, Delft & The Hague live guided day tour. It’s an all-day option, about 8 hours, and includes round-trip logistics.

This is led by a friendly, knowledgeable guide, and it focuses on the lesser-explored cities of the Netherlands while still hitting major sights in each place. I’d use this when you want a break from canals and museums, but still want structure and narrative in your day.

Amsterdam Dungeon and This is Holland, entertainment breaks that still fit the pass

Not every included stop has to be educational. Amsterdam Dungeon starts with a descent into Amsterdam’s past, with a 500 years theme and scenes including the Torture Chamber. It is designed to feel scary and theatrical, with descriptions of corporal punishments and a Torturer figure.

Then switch from fear to flight with This is Holland, a 5D flight simulation experience. It includes four shows where you soar over iconic Dutch sights with special effects to heighten the experience.

If you’re doing a big museum day, these two help you keep the energy mixed. They’re also good for families and for anyone who wants to feel the city rather than only read it.

Our House and Boom Chicago, modern entertainment in the Jordaan zone

Our House is an ultra-modern experience on Amstelstraat between Blauwbrug and Rembrandtplein. You step into floor-to-ceiling projections and DJ-curated interactive installations that turn the visit into a toe-tapping, head-nodding sound and vision event.

For comedy, check Boom Chicago in Amsterdam’s Jordaan District. It’s an English-language comedy troupe known for witty, topical sketches, improvisations, and songs, and it’s about 2 hours.

If you like to end your days with something social and not too formal, these are great. They also keep your schedule from getting locked entirely into quiet rooms and long exhibits.

Madame Tussauds, Houseboat stories, and the pass’s entertainment layer

Madame Tussauds Amsterdam is built around multiple themed zones, described as over eight. It’s a lighter stop when you want to refresh after museums or outdoor time, and it can be a good option if you’re visiting with mixed interests.

When you mix Madame Tussauds with Houseboat Museum, you get a nice “real Amsterdam” and “fun Amsterdam” contrast in about an hour for each. That kind of alternation is often what makes a pass feel less like work and more like variety.

Who Is Amsterdam walking tour, a smart way to orient before you roam

One of the smartest ways to use a pass is to pair a guided orientation with self-guided wandering. The included Amsterdam Uncovered walking tour with Who Is Amsterdam Tours is about 2 hours and focuses on Amsterdam history and culture.

It also includes personal tips from a local guide, which can help you decide what to do next based on what you learned. I’d schedule this early in your trip, so you can use the tips to plan your best canal routes and museum priorities.

Should you book the Go City Amsterdam Pass with 40+ activities?

I think this pass makes sense if you’re the type of traveler who plans to do several included attractions, not just one big museum. When you stack stops, the value can feel very real, and the app-based workflow can be genuinely smooth if you sync your pass promptly.

Two highlights stand out in the positive feedback: people loved the A’DAM Lookout and the canal cruise as memorable moments, and many found the pass easy to use once it was added to the Go City app. If you’re aiming for 4 to 5 days, you’ll have room to mix the big hitters with the smaller quirky experiences without feeling crushed.

I’d hesitate if you hate any planning at all, or if you’re worried about reservation items. Some attractions can require reservations, and there have been cases where digital access was reported as frustrating. If your phone battery is unreliable, or if you’re traveling at peak times, consider arriving a bit early to avoid stress.

If you want a flexible way to hit Amsterdam’s top attractions and a few oddball cultural stops, this is a strong candidate. If you want everything to be frictionless with zero effort, plan for the fact that a digital pass still needs a little attention.

FAQ

How much does the Amsterdam Pass cost?

The price is listed at $88.90 per person.

How many days can I use this pass?

The pass is valid for 1, 2, 3, or 5 days depending on the option you buy.

Do I need to print the tickets?

No. This pass is a mobile ticket you download to your phone.

What are some major attractions included in the pass?

Included options listed here include the Heineken Experience and the Rijksmuseum, along with stops such as A’DAM LOOKOUT and an Amsterdam canal cruise.

Are reservations required for every attraction?

No. Some activities require reservations, and you’re instructed to use the Go City app or digital guide to reserve where needed.

Can the pass include upgrades you must buy on site?

Some attractions may offer additional ticket upgrades available directly at the attraction.

How long are typical visits for the included activities?

Many listed activities are around 1 to 2 hours, while certain day trips run longer, such as the Rotterdam, Delft and The Hague tour (8 hours) and Zaanse Schans (4 hours).

What happens if I cancel after purchase?

This experience is non-refundable and cannot be changed for any reason.

Is the pass available in English, and are service animals allowed?

It is offered in English, and service animals are allowed.

If you tell me your trip month and whether you’re doing 1, 2, 3, or 5 days, I can suggest a tight, realistic order for the top stops so you minimize reservation stress.