Reviewed · CHEESE TASTINGS

Premium Cheese Tasting with Wine and Beer Pairing

4.5 · 79 reviews 1 hour (approx.) From $27.14 Operated by Henri Willig Kaas B.V. · Bookable on Viator
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Cheese tasting in Amsterdam with drinks included. In about 1 hour, you’ll head to a cheese tasting attic next to the Tuschinski Theater and sample 10 Gouda cheeses with dips, mustard, and 2 included drinks, all while the host explains the Henri Willig story.

I also love that there’s a short film to connect what you’re tasting to how cheesemaking happens, and the 10% store discount gives you an easy way to take your favorites home. The main trade-off: drinks are limited to two, so if you’re hoping for a long, drink-heavy session, this is more about cheese education than an all-you-like tasting.

Key Points That Matter

Premium Cheese Tasting with Wine and Beer Pairing - Key Points That Matter

  • 10 Gouda samples with different flavors and milk types, plus crackers, dips, and mustard
  • 2 drinks included chosen from beer, wine, port, or apple or orange juice
  • A small film and host storytelling about Henri Willig and the cheesemaking process
  • Central location at Reguliersbreestraat 24, in an attic setup near the Tuschinski Theater
  • 10% discount in the store right after the tasting so you can keep shopping while the tastes are fresh

A Cheese Attic by Tuschinski, Right in Central Amsterdam

This is a focused, 1-hour tasting in central Amsterdam, starting at Reguliersbreestraat 24 (1017 CN). You’ll meet there, and the experience ends back at the same spot. The setting is the Henri Willig shop in an attic tasting area next to the Tuschinski Theater, which makes it a handy add-on if you’re already sightseeing nearby.

Two practical things make this feel easy to plan. First, you get a mobile ticket, which cuts down on last-minute hassle. Second, it’s near public transportation, so you’re not stuck with a long walk from tram or metro connections.

Group size is kept fairly small, with a maximum of 30 travelers, and the format is guided and interactive. That matters because cheese tasting works better when the host can move the conversation along and keep everyone tasting at a steady pace.

One timing note: this experience runs about an hour, so you’re not paying for a slow meander through the store. You’re paying for a structured tasting, story, and pairings, then a quick on-site shopping moment with the discount.

Other counters pouring and slicing Dutch cheese:

10 Gouda Bites with Dips and Mustard

Premium Cheese Tasting with Wine and Beer Pairing - 10 Gouda Bites with Dips and Mustard
The core of this experience is simple: you get 10 pieces of cheese and you taste them as a guided set. The emphasis is on Gouda, with samples that cover different flavors and milk types. That variety is the point. Instead of committing to just one cheese and hoping it’s perfect, you can compare how different Gouda styles taste in a single session.

Alongside the cheeses, you’ll get 3 dips and mustard. Those aren’t just extras. They help you learn what you like with sweet, salty, tangy, or creamy bites. You can taste the cheese on its own first, then try it again with a dip, and you’ll start noticing the patterns quickly.

If you’re the kind of person who wants to leave with shopping confidence, this format is useful. You get enough samples to identify 2 or 3 standouts, then you can buy those confidently after the tasting rather than wandering the store guessing.

What to watch for: because there are 10 samples in one hour, the pacing is designed to keep things moving. If you’re hoping for long, unhurried conversations at every cheese, you might find the experience more structured than leisurely. Still, for most people, that tempo is what keeps it fun and value-driven.

Beer, Wine, or Juice Pairings (Only 2 Drinks Included)

Premium Cheese Tasting with Wine and Beer Pairing - Beer, Wine, or Juice Pairings (Only 2 Drinks Included)
The drinks are part of the package, but they’re not unlimited. You’ll receive 2 drinks included, and you choose from:

  • local beer
  • white wine
  • red wine
  • port wine
  • apple juice
  • orange juice

That choice is a nice touch because it lets you match the tasting to your preferences. If you don’t drink alcohol, the juice options make this work without any awkward workarounds.

The important practical point is the limit. The experience is built around cheese sampling plus two pairings, not a continuing pour. If you want to taste many cheeses and not worry about drinking a lot, this setup is ideal. If you want a beverage-first evening where you keep switching drinks, you’ll likely feel constrained by only two included drinks.

My advice: decide your two drinks up front based on what you actually want to finish the session with. Many people pick beer plus wine, or wine plus port. If you’re unsure, choose whichever option you already enjoy. The tasting is mainly about the cheese, and the pairings are there to support that.

Henri Willig Family Stories and the Short Cheesemaking Film

After you arrive, the host brings you into the Henri Willig world. You’ll hear the full story of Henri Willig and the background connected to the family and the cheesemaking approach. The session also includes a small film about the cheesemaking process, which gives you a visual reference while you’re tasting.

This story-and-film structure is the heart of the learning part. Gouda is easy to buy anywhere, but it’s harder to understand why different versions taste different. The film and commentary aim to connect the day-to-day process to what you experience in the samples.

One potential consideration is the way the film is shown. Some people have noted that the film can be hard to see, depending on lighting and where you sit. If you’re sensitive to screen visibility, show up a touch early, take a seat with a clear line of sight, and don’t pick a spot far to the side.

Another small pacing factor is how long the talk portion feels compared to the tasting. Some sessions skew heavier toward explanation, with tasting happening in shorter bursts afterward. If you’re mainly there to eat and not to listen, keep your expectations aligned with an hour that blends both.

Small-Group Size, Host Energy, and How to Get the Most from It

The experience feels best when you treat it like a guided food class, not just a stop for snacks. The host sets the pace, and the group format keeps it friendly and social. That’s where the best moments tend to happen: you’ll get the chance to ask questions, compare bites, and hear the behind-the-scenes details in real time.

The host energy is a big part of the experience quality. Names that have shown up in past sessions include Suzanne, Serge, and Quinton, and the common thread is that the host keeps the tone fun while explaining what matters. In practice, that means you’re less likely to get lost in cheese jargon and more likely to leave with clear takeaways.

To get the most from it, do two simple things:

  • Taste each cheese once “clean,” then repeat with a dip or mustard to see the effect.
  • Pay attention to your own reactions. Even if you don’t know the technical terms, you’ll know what you’d actually buy again.

If you’re booking for a group, this format usually works well. It’s not a silent, sit-and-watch museum-style experience. You’re tasting, and the small group size supports that.

Value, Store Discount, and Practical Buying Tips

At $27.14 per person for about an hour, the value comes from what’s included. You’re getting:

  • 10 different Gouda pieces
  • 3 dips and mustard
  • 2 drinks (beer, wine, port, or apple or orange juice)
  • the Henri Willig story
  • a film about cheesemaking
  • a 10% discount in the store

That combination is what makes the price feel fair. You’re not just paying for cheese. You’re paying for guided sampling that helps you decide what to buy, plus the drinks and the shop discount that can immediately turn into souvenirs.

The 10% store discount matters because it gives you a built-in “last step.” If you leave thinking, I want to buy one thing, you have a reason to act right then while you still remember the exact samples. If you’re traveling with luggage limits, this is also easier than trying to decide later based on memory.

A few practical notes to keep things smooth:

  • You can advise dietary requirements when booking, and the provider requests that information in advance.
  • Service animals are allowed.
  • You’ll get confirmation at the time of booking.
  • The experience is offered in English.
  • It uses a mobile ticket, and it’s near public transportation.

Should You Book This Cheese Tasting in Amsterdam?

Premium Cheese Tasting with Wine and Beer Pairing - Should You Book This Cheese Tasting in Amsterdam?
I’d book this if you want a short, structured cheese education that still feels like a treat. Ten Gouda samples plus dips and mustard, with two drink choices, is a solid package for an hour. The story, film, and host interaction make it more than a basic tasting line, and the 10% store discount helps you convert the session into real take-home purchases.

Skip it or adjust expectations if your main goal is heavy drinking or unlimited beverages. This tasting is capped at two included drinks, and the format does blend talking with tasting. If you dislike instruction-style food sessions, the pacing could feel a bit talk-forward.

If you’re a cheese lover, beer and wine fan, or just someone who wants a memorable Amsterdam food stop that doesn’t eat your whole afternoon, this is a strong choice.

FAQ

Premium Cheese Tasting with Wine and Beer Pairing - FAQ

How long is the cheese tasting?

It runs for about 1 hour (approx.).

Where do I meet for the tour?

The start (and end) point is Reguliersbreestraat 24, 1017 CN Amsterdam, Netherlands.

What’s included in the tasting?

You’ll taste 10 pieces of cheese plus 3 dips and mustard. You’ll also get the Henri Willig story and a small film about the cheesemaking process.

Are drinks included, and are they unlimited?

Yes, 2 drinks are included. The tour does not include unlimited drinks or unlimited food.

What drinks can I choose from?

You can choose from local beer, white wine, red wine, port wine, apple juice, or orange juice.

Is there a discount after the tasting?

Yes. You receive a 10% discount in the store.

Is the experience offered in English?

Yes, the experience is offered in English.

What group size should I expect?

There is a maximum of 30 travelers.

Can I request dietary requirements?

Yes. You can advise specific dietary requirements at time of booking.

Is free cancellation available?

Yes. Cancellation is free up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, the amount paid is not refunded.

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